Saturday, March 24, 2012

The Bridge Of Swords tour

Last Friday  I went into the new HarperCollins offices on Liverpool St in Sydney to meet the sales staff, as well as marketing and publicity, my editor Kate Burnitt and the retiring, incomparable Stephanie Smith.
I am delighted to announce that HC are now just as excited as I am about the release of Bridge Of Swords in August 2012!
You may remember my 50 Stores In 30 Days tour of four States and the ACT to support the release of The Radiant Child, the final book in The Dragon Sword Histories.
Well, because I do enjoy it, because it works and because I am a little crazy, I'll be touring all over again this August (with a little July and September thrown in).
HarperCollins will be getting back to me with a list of bookstores who would like me to come in and sell a big stack of books and, once I've sorted that out, I'll be posting all the details here and on Facebook.
At this stage, it'll be Brisbane, Adelaide, Melbourne, Canberra and of course Sydney.
Sydney will see an extended tour ... I anticipate visiting stores around Sydney deeper into September and possibly even October as well.
Naturally I'll also be putting details up on Twitter about what I'm doing over those key five weeks of the tour - and any dates to follow!

Tuesday, February 28, 2012

The title battle

Apologies for not posting much recently ... the massive rewrite necessary for book 1, as well as the deadline pressure to keep book 2 on track and flowing has meant I have had little time for anything else.
But, with the copy edit for book 1 done and the first page proofs to be read, plus book 2 about a week away from the first draft being completed, I have a little time to tell you about the long and winding road that has been the title struggle for this new series.
I can officially announce the mucking around with titles is over and we have everything set.
The new series will be The Black Book Of Elves.
Book 1, due out in August 2012 in trade paperback, will be Bridge Of Swords.
Book 2, due out in May 2013 in trade paperback, will be Valley Of Shields
Book 3, due out in February 2014, in trade paperback, will be Wall Of Spears.
I'm happy with those titles now but it has been a somewhat arduous journey!
When I conceived the series, I wanted to use the title Empire Of Bones, based around a throwaway line in Radiant Child. Following on from that, I was going to use Land Of Lies and Kingdom Of Heart. But a few minutes on Amazon showed those titles were taken so it was back to the drawing board ...
Much of the action takes place in Vales, a hilly land that bears a passing resemblance to Celtic Britain.
With that in mind, I initially thought about a series of titles based loosely on the Mabinogion, a series of books from the 1300s that give us many heroic folk tales, principally much of the romantic Arthurian stories. Two of the most famous are the White Book of Rhydderch and the Red Book of Hergest - the Black Book Of Camarthen is sometimes also included in this list.
I wanted to base my titles on these three but, ultimately, could not find an evocative title beyond the Black Book of Elves. The Red Book of Vales and the White Book Of Forland did not cut it.
There was something powerful about the Black Book of Elves, however, even if the Black Book Of Camarthen is not truly considered part of the Mabinogion, so I decided to use that as the series title.
Next step was to look at taking inspiration from the Dylan Thomas poem the Dying Of The Light. probably the most famous Welsh poet, this poem is either written to or about his dying father. As fathers play a huge role in this new series (yes, this is a bit of a theme of mine!), it seemed like fertile ground.
Obviously I could not use the poem title, because George RR Martin used it for a science fiction novel but there are many equally powerful phrases, such as the Cursed Tears.
Ultimately, however, these were not strong enough, nor did they really sum up the story.
Next I thought about the three main characters and titles based on them, such as The Dancer's Dream or The Elf's Nightmare - but really didn't want to have elf in the main title. Not when they're really not elves and especially when I make a big deal about not featuring a cast of singing elves and dancing dwarves.
So I turned to other Celtic themes and came up with Bridge Of Swords, after a legend that you must cross the bridge of swords to get to the Celtic afterlife. The Celts thought this was a world as real as the one they lived in (made them fearless in battle!) This idea of a parallel world, a new world just on the ``other side'' is a key theme in this series, so it seemed perfect.
Now that was the first book sorted - but finding the next two titles became a real struggle.
Pass Of Arrows was deemed too soft - although it is a real place, according to legend the site of a battle victory by King Arthur.
Then we had Wall Of Shields, Tower Of Shields, Forest Of Spears, Valley Of Spears ... seemingly going round and round!
I had a few facetious suggestions as well ... Spears Of Asparagus is one that springs to mind!
But, finally, we have something that both myself and HarperCollins are happy with and that, hopefully, will draw the eye on the bookshelf.
A long road but a worthy one!

Tuesday, October 11, 2011

How to hand-sell 1000 books Part II

So you've done all your preparation work and arrived at the book store with pens in pocket and water bottle in hand.
After meeting as many of the staff as you can, you MUST get your table set up out the front of the store. Anything inside the store is a killer. And don't use a chair. If you sit down, you'll be lucky to get two sales, let alone 20.
Chat to the owners and see if they'll do a deal.
The ideal scenario (with a trilogy) is for them to knock a dollar or two off the price of the first book (to get the mildly interested and tyre-kickers over the line) and then a decent discount for them to take the entire trilogy.
Price points are vital. My trilogy has a rrp of $67. If you can offer it for $59 or better, I have a much better rate of success than $60 or above.
Dymocks Nowra offered all three for $55 and I sold five trilogies in 45 minutes, on a quiet Thursday afternoon when about 10 people walked past!
With that negotiated, get started!
If you're lucky, there are a few people waiting for you. You can use Facebook and Twitter to alert people - and don't disregard local newspapers. They're always looking for stories and even a couple of pars will give your name plenty of attention. They may not come in on the day but if they later see a poster up, or a signed copy on the shelf, then you've got a real chance of a purchase.
If there's no one there for you, no problem. There are dozens of book-lovers walking past the store each hour. You just need to talk to them.
You have to turn yourself into a cold-caller or spruiker - but a nice one!
My opening line is: ``Do you like reading?'
It forces people to stop and think - they can't just say ``No'' because it makes them look silly.
Having said that, there is a proportion of people who hate reading and will be quick to tell you!
Generally, they seem to prefer eating and getting themselves tattooed!
If they stop, or at least pause, I say: ``I'm an author and these are my books''.
They can either brush me or come over and talk.
You'd be surprised how many want to talk but if they don't, you have to still smile and give them a wave.
You are on show - you have to keep putting out positivity. Smile, be pleased to see people. You're asking them to pay money and buy your books. The least you can do is look happy about it!
Often I'll see someone walking briskly towards me, trying to hustle past this pushy bloke who's obviously trying to sell something. I'll give them a big smile and a cheery greeting and, quite often, they'll slow down enough for me to ask if they like reading - and go from there. But toss a question at them too early and they just brush you.
So now you have them talking. I have my pitch all worked out, tailored to whether the potential buyer is male, female or teenager (yes, a different species sometimes!)
Seriously, I give them a quick rundown of the book, point out a few reviews, number of reprints and bestseller status, then give them the special offer.
If all is good, then they say yes and I sign immediately before sending them inside to pay.
I sign at this stage for two reasons - one, they can't have a rethink while wandering around the store and just put the book down on a shelf and two, you're free to keep selling, instead of waiting for someone to pay and then come back to have it signed.
Now, if they are still wavering there are a few things to do. Offer them the back of the book to read. Ask them their favourite authors to see if you can draw a connection with your books.
Sometimes, however, they decide not to buy. Don't show any disappointment. Instead, encourage them to recommend you to friends/family who might like it better. Or to put it down on their wish list. Wave them off with a smile, so they have a positive memory of you.
The whole point of this is to sell yourself for two hours. Don't sell yourself short. People won't always want to buy your books on the day. But if you give them time and a smile, then it may well pay off.
Likewise if people tell you they love to read but don't like fantasy. Suggest your name to friends/family but don't make them feel bad.
Every person you talk to should remember you in a positive light.
When it comes to who to talk to, always pick women over men, as women are 70% of fantasy buyers.
Ideally you ask everyone, which means quieter foot traffic can mean better results. But, if faced with a choice of two, I always ask the woman!
Keep track of sales, if you wish, but always remember it's about speaking to people first, selling second. Get the first right and the sales will follow.
People want to meet authors. They want to buy books. You just have to reach out to them.
Next, I'll take you through in-depth tips and tricks to help convert talks into sales.

Wednesday, October 5, 2011

How to hand-sell 1000 books a month - Part I

I've managed to turn bookstore appearances into something of an art, averaging 20 sales per store, often topping 30 sales and twice hitting 49 books sold in two hours.
Of course this does not count extra books left signed at the stores, people who don't want to buy that day but will ``keep you in mind'' and those who will pass on your name to their relative/friend who loves fantasy.
Plus there is the store feel-good factor, where store owners and staff are impressed by your efforts on their behalf and will not only have you back for your next book, but will also recommend your books to customers over the coming weeks and months.
It's a strategy I used to hand-sell 1032 books in a month and certainly helped my third book, The Radiant Child, spend the entire month on the Dymocks fantasy/sci-fi Bestseller list, with two weeks at number four, where it was the top-selling title by an Australian author.
I can't promise you will get those results but, if you are willing to put in the work, you will do well. And here's how:

STAGE ONE: PREPARATION
You can't just walk out there and expect to do well. You have to be ready. The hard work begins long before you walk into a bookstore.
First step is the mental preparation. You will get ignored, brushed off and sneered at. It will happen. Be prepared to take it and move on. In two hours I will expect to ask more than 100 people to speak to me. About 30-40 will listen and 15-20 will then buy. That's a good day. If you can't handle rejection, then you shouldn't be a writer. If you can't handle being rejected 50-60 times in a couple of hours, then don't try these store appearances.
I did some acting when I was younger and try a couple of techniques. Firstly I see myself as Duncan Lay The Author for these appearances, which puts some space between the rejection and myself.
Secondly, experience tells me if I ask enough people, I will find buyers. I just have to shrug off the sneers and meet them with an ever wider smile. If you put out positive energy, eventually it comes back to you.
Next you need to know what to say. You have to sound confident. Work at what you will say until you are ready. You can offer people the back of the book to read but I have worked out a little spiel of my own. I also have variations to appeal to families with teenagers, to women and to men.
Obviously you are going to get the odd question that comes from left field - once I was asked how long was the longest battle scene and had to hurriedly flick through Risen Queen to find the answer.
But you can anticipate most of the questions - How long have you been writing, what was your inspiration, how long did it take to write this book, do you have any advice for budding writers, is this your full-time job (oh, if only they knew!) etc, etc.
Have a little think about these common questions, so you sound like you're on top of your game when they do get asked.
Arrive with a bottle of water and a pen, so you look prepared. Make sure the store has posters etc at least a week or so before you arrive.
Lunchtime is the best time for these appearances, so make sure you had a good breakfast.
If you have bookmarks or business cards, take enough so you can hand them out to as many people as possible.
Next, and this is VITAL. Insist you get a table out the front of the store (NOT inside) and NO CHAIR.
Sitting down breaks the eye contact with people. Sitting behind a desk creates a barrier between you and potential buyers. Going inside a store means you don't get to talk to passers-by.
Any of these things will destroy your chances at a successful store appearance.
Above all, prepare yourself so that the number of sales is not the be-all and end-all. You have two hours to promote yourself as best you can. Do that and sales will follow. Obsess about numbers and you will struggle.
So now you're ready to go ... next time I'll discuss how to talk to people, then go into some finer points of selling.
And, if I get enough forwards and re-tweets, I will put up a short video, to show you how I put it all together!

Tuesday, October 4, 2011

Conflux Part Two

If Friday of Conflux was mainly bookstores with a little panel work thrown in, Saturday was more about the panel.
It kicked off with a Starting The Journey panel, about the steps you need to take to get yourself published.
My fellow panellists were Voyager author Nicole Murphy, Angry Robot author Jo Anderton and ex-Harper Collins editor and online guru Natalie Costa Bir.
Nicole, as moderator, pointed out just how many people in the audience wanted to be published with a quick straw poll. Given there would be hundreds more across Australia, it brought home the enormity of the challenge.
I guess the message I tried to convey was simple.
Out of every 100 submissions an agent is sent, they will ask for perhaps five full manuscripts. Out of that five, perhaps one will be selected. maybe even one out of 120. It's that tough.
So it's up to you to do everything possible to make sure you are that one. Because if you don't, then you can be sure someone else is.
If that means thinking about the commercial possibilities of your work at the earliest stage, then so be it. Obviously don't try to slavishly follow what you think is the latest trend - you have to write something from the heart - but it makes sense to appeal to as many people as possible.
That was an enjoyable panel - and funny in that you could see the audience tweeting furiously as the advice came out!
After the panel, it was off to Dymocks Tuggeranong, where the long weekend rain had brought the shoppers out in hordes. As usual, they were happy to buy books from an author and I sold plenty of trilogies and also swiftly sold out of Wounded Guardians, leaving behind a happy bookstore!
An author-in-residence spot came next, and a great chat with the delightful Natalie, my copy editor extraordinaire and tweeting expert Abigail Nathan (Bothersome Words) and author-to-be Zena Shapter. They kept me company before it was time for a panel on Writing With Dinosaurs, about common themes or motifs in writing.
My panellists here were fellow Voyager author KJ Taylor and sci-fi author Simon Petrie.
I met KJ at my last Conflux in 2009; our books were and are on a similar time frame for release. More, I like the way she thinks - and she's always entertaining as a fellow panellist!
Our panel ranged across ideas and similarities within writing and I revealed a couple of recurring motifs within my own work ... a donkey and a bedtime song!
Once again, at the mass book signing, we sat together and chatted ... very necessary as we didn't have books to sell and sign!
The Sunday saw my final panel - Fantasy Accoutrements - the things every fantasy character needs.
I kicked off with the Goblinator 6000 Mark II ... it slices, it dices and it also has a handy attachment for cleaning the blood out from underneath the fingernails.
It's better than the Mark I, which had a tool for clipping nose hairs, except the button for that was too close to the slicer, which had several unfortunate incidents ...
In all seriousness, I highlighted the need for logic - as well as Hollywood's distressing habit of breaking rules of history and sense in its portrayal.
Basically, you can do whatever you want, but have it make sense. You can't sleep out for several nights without getting dirty and needing to carry plenty of food. Swords and other weapons lose their sharpness. Quivers mean you drop arrows everywhere.
I like to use history as a guide. Humans living in those environments coped as best they could and seeing how they did gives you a perfect start.
If you want to get creative, then that's fine as well - but have it make sense.
And as KJ Taylor pointed out, think things through to their logical conclusion!
I had a fun kaffeeklatsche afterwards but then called off my reading with my voice struggling due to all the bookstore appearances.
All in all, a fun Conflux. I met plenty of wonderful people and hope I said a few things that helped people, a little!

Friday, September 30, 2011

Conflux day one

It was a big day, although not a big day spent at the conference!
Just getting down to Canberra was nearly four hours in the car - and four hours of dealing with crazy drivers.
A couple of things I noticed:
If your 4WD is too big to stay in one lane, then you probably have some major body compensation issues.
And what part of ``Keep Left Unless Overtaking'' do people not understand? When you've got caravans doing 90km/h in the fast lane and dozens of people queued behind, you would think they might notice.
The HarperCollins rep for Canberra and South Coast, Jodi, told me today she reckons it's the theory of ``If my name isn't on it, then it doesn't apply to me''. I think she's right!
When I hit Canberra, I hit the bookstores. Sadly, the local bookstore scene is much reduced since the last time I was down here, with the Borders and A+R stores all gone.
Luckily the three Dymocks are still alive and well and truly kicking - I did Belconnen at lunchtime and then Canberra Central in the afternoon.
Canberrans love their books and I talked to a great many fascinating people - including several authors and people who want to be authors.
One of the most memorable was actually a bloke called Henry.
He didn't buy the whole trilogy, just book one, but he stood out.
You see, I always ask people, ``Do you like reading?'' and then if they stop, I then talk to them about the books and go from there.
He gave me the reply - ``I don't read''.
Usually I just smile and then turn away, but Henry wanted to talk. After chatting, he decided to buy the first book.
For a writer, that's a huge responsibility. If he doesn't get into this, then he might be turned off reading.
I hope, I really hope, that he gets into it and develops a love of reading.
I sold, I think, getting on for 50 books at the two stores (I'll have to go back into Twitter to check!)
Then I checked into the hotel before rushing off to check into Conflux.
I have the nasty feeling the hotel may be a big mistake. With Floriade, there was nothing available for two nights in the mid-range price. I'm in the Formule 1. It's cheap. For a reason. Still, there's always the hope the bed might be comfortable ...
The first panel at Conflux was on media franchises and while it was an interesting discussion, I wasn't able to make the point I had been thinking about when I signed up for it.
I see the development of spin-offs and fan fiction etc around TV shows and films as a demonstration of pure imagination, the imagination that speculative fiction fans need.
That's imagination being used for a positive thing.
Of course everyone has imagination but, sadly, too many people use it for purposes such as:
1) Imagining their bum does look good in those pants
2) Imagining that calling their kid Britney - but with two `i's, three `t's and four `e's is creative
3) Imagining that footballers with the morals of an alley cat and the sexual appetite of a randy goat make good role models for little Brittteeneei and her brother Cooper (spelt with a K, two `p's and two `h's)

Anyway, plenty of panels and one more bookstore tomorrow!
And the strange room at Formule 1 awaits ...

Wednesday, September 21, 2011

Conflux Schedule

Here's my plans for Conflux this October long weekend.
If you're going to be at Conflux then these are the places you can catch me; if not, then there's still plenty of chances to say hello or get books signed as I go out to Dymocks stores!
If you aren't going to be in Canberra this long weekend, then why not follow things on Twitter? I'm going to be Twittering live at bookstore appearances and, if it's true to form, will have plenty of amusing tales from the shopping centres!
Look for @DuncanLay if you're not already following me.
Not on Twitter?I'll also be updating things on the blog and Facebook, so jump on there if you like.

Friday September 30
11.30am - Dymocks Belconnen
1.45pm - Dymocks Central Canberra
5.30pm - Media franchise panel

Saturday October 1
10am: Starting The Journey panel
11.30am: Dymocks Tuggeranong
2.30pm: Author-in-residence at Conflux
3.30pm: Writing With Dinosaurs panel
4.30pm: Mass Signing at Conflux (perfect for a chat as there'll probably be far more authors than readers!)

Sunday October 2
10am: Fantasy Accoutrements panel (where I'll be unveiling my new Goblinator 6000 Mark II ... )
11am: Kaffeeklatsche
12.30pm: A reading of The Radiant Child


Hope to say hello to as many people as possible!